AI Search Engine Optimisation
You’ve probably noticed it already, more and more people are asking ChatGPT, Google’s AI Overviews, or Perplexity a question instead of typing it into a search bar. The problem is, most businesses have spent years optimising for Google’s old rulebook, and AI tools don’t play by quite the same rules.
Our AI SEO services are about making sure your business gets seen, and more importantly, gets mentioned and recommended, when people ask AI tools the kinds of questions your customers are already asking. That could be “who’s the best [service] in [area]” or “what should I look for when choosing a [product]”, the kind of question that used to lead to a Google search, and now increasingly leads straight to an AI-generated answer. Making sure you’re part of that answer, rather than left out of it, is really what this comes down to.
We start by looking at how AI platforms currently see your business, if at all. Are you being mentioned? Are you being recommended? Are your competitors showing up instead, and why? From there, we structure your content, your data, and your online presence so AI systems can actually understand who you are, what you offer, and why you’re worth citing.
This isn’t about chasing a trend. AI answer engines are becoming a genuine source of enquiries and customers, and the businesses that show up now are the ones building an advantage that’s much harder to catch up on later, and that’s exactly the advantage we help you build.
What's Included in Our AI SEO Support
AI SEO is still new territory for a lot of businesses, so we keep things practical, focused on what actually moves the needle for how AI tools see and use your content. Here’s how we can help:
AI Visibility Audit
We check how your business currently shows up (or doesn't) across ChatGPT, Google AI Overviews, Perplexity and Gemini, and benchmark you against competitors doing it better. It's the starting point for understanding where the real gaps are, including how visible you are on ChatGPT specifically.
Structured Data & Schema Markup
We build out the structured data (schema) that helps AI systems understand exactly who you are, what you offer, and how to represent your business accurately.
Content Structuring for AI Answers
We shape your website content so it's clear, well-organised, and easy for AI tools to pull from, using the kind of headings, structure and direct answers that AI systems favour when generating a response.
AI Crawler Access & llms.txt
We check that AI crawlers (like GPTBot, ClaudeBot and PerplexityBot) can actually access and read your site properly, and set up the technical groundwork, including an llms.txt file, so they can find what matters.
Entity & Brand Consistency
We make sure your business is described consistently everywhere online, your website, listings, socials, so AI systems build one clear, accurate picture of who you are.
AI Citation Tracking & Reporting
We monitor how often, and how accurately, your business is being mentioned across AI platforms, and report back on what's working and where the gaps still are.
Frequently Asked Questions
What's the difference between AI SEO and traditional SEO?
Traditional SEO focuses on ranking in Google’s search results, driven largely by keywords and backlinks. AI SEO focuses on getting your business mentioned, cited or recommended directly inside AI-generated answers, which relies more on clear structure, accurate data and trustworthy content. The two work best together, not instead of each other.
Can I do AI SEO instead of traditional SEO?
We wouldn’t recommend it. Traditional search still drives the majority of enquiries for most businesses, and a strong SEO foundation actually helps your AI visibility too. Think of AI SEO as building on top of solid SEO, not replacing it.
How do you measure success in AI SEO?
We track how often your business appears in AI-generated answers, whether you’re being cited accurately, and how that compares to your competitors, alongside any referral traffic coming through from AI platforms.
Is AI SEO relevant for a small, local business?
Yes, often more than people expect. AI tools are increasingly used for local recommendations (“best [service] near me”), so getting your business represented accurately can make a real difference, especially while fewer local competitors have caught on yet.
How do I get found on ChatGPT specifically?
It comes down to the same fundamentals: clear, structured content, consistent information about your business across the web, and making sure AI crawlers can actually access your site. There’s no separate trick to it, just doing the groundwork properly.
How long does it take to see AI SEO results?
It varies by platform, some AI tools update their understanding of your business faster than others. Generally, we’d expect to see meaningful movement within three to six months, alongside the ongoing work.
Related Services
AI SEO works best alongside strong foundations elsewhere. Pair it with our Traditional Search Engine Optimisation service for classic search visibility, and our Generative Engine Optimisation service if you want a deeper focus on content built specifically to be cited by AI platforms.
Ready to get your marketing moving?
Let’s work together to build a brand that reflects your business, and a strategy that helps it grow.