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Background

Dowling Construction had already built a strong reputation. Starting out by working with local developers, they quickly evolved into a high-end property development company in their own right, delivering beautifully crafted homes across Bosham and the surrounding area for private clients. Their work spoke for itself: timeless design, exceptional build quality, and a hands-on, family-led approach that resonated with clients who valued trust, discretion, and attention to detail.

With a growing portfolio of completed projects and a steady flow of word-of-mouth recommendations, they didn’t need more work from social media. What they needed was something different, and arguably more meaningful. They wanted their online presence to reflect the standard of their work and the calibre of the clients they were working with.

Objectives

Dowling didn’t approach social media with the goal of generating leads. Their objective was to create a professional, polished presence that truly represented the level of detail, care, and quality that defines their builds. They wanted to showcase their finished projects in the right way, and to do it without having to take time away from running the business.

As a small family-run team, their focus is always on delivering for their clients. They knew they needed a trusted partner to manage their social presence on their behalf, someone who understood their values, respected their discretion, and could handle everything from content creation to day-to-day management.

What We Did

We took over their social media completely, managing everything behind the scenes so they didn’t have to. From planning and strategy to content creation, caption writing and publishing, we became an extension of their team.

We captured high-quality photo and video content of their projects, creating a bank of beautiful, aspirational visuals that reflected the elegance and quality of their work. But we didn’t stop at the buildings. We also worked to professionally and subtly showcase the people behind the business, capturing behind-the-scenes moments that give their audience a glimpse of the craftsmanship, collaboration and care that goes into every build.

Whether it’s filming on-site after a project handover or capturing natural, candid moments of the team at work, this kind of storytelling has helped humanise the brand while still maintaining a high-end feel.

The Results

Dowling’s social media now acts as a refined digital portfolio, consistently showcasing their work and their team in a way that aligns with the standards they’ve become known for.

It’s not a tool for chasing leads, and it doesn’t need to be. For Dowling, it’s about quiet confidence, polished perception, and making sure that when people look them up, what they see reflects the reality: a highly respected builder delivering outstanding homes with personal care and professionalism.

And best of all? They don’t have to think about it. We handle everything, so they can stay focused on what they do best, building homes that speak for themselves.

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Let’s create something great!

Ready to elevate your brand? Contact us today to start your journey towards digital excellence

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